Brand exploration

9 logo concepts — 3 families × 3 directions

Each concept family is a completely different creative idea. Within each family, the three variations are different layouts and structures — not just colour changes. Pick a family first, then a variation.

Concept A

Revival Mark

Roof peak + renewal arrow. Works on trucks, polos, favicon. Aligns with tagline Clean. Restore. Protect.

Concept A1 horizontal lockup
A1 · Horizontal lockup

Icon + wordmark

Default website header and letterhead. Icon left, ROOF REVIVAL / MELBOURNE right. Most versatile for digital.

Website header
Invoice
Dark bg
Concept A2 stacked badge
A2 · Stacked badge

Circular badge

Seal-style circle with tagline ring. Strong on uniforms, social avatar, sticker.

Concept A3 monogram
A3 · Monogram

RR roof monogram

Icon-only. Embroidery, cap, app icon, small-scale favicon. No wordmark required at tiny sizes.

Concept B

Shield & Trust

Protection and watertight authority. Speaks to homeowners worried about leaks, storms and cowboy tradies.

Concept B1 shield
B1 · Industrial shield

Heraldic shield

Roof inside shield — licensed, insured, done properly. Strong on van doors and quote PDFs.

Concept B2 hexagon
B2 · Hexagon emblem

Watertight hex

Technical / engineered feel. Roof + droplet merge. Teal accent — different structure entirely from B1.

Concept B3 typographic
B3 · Typographic roof

Letterform logo

No separate icon — the typography IS the mark. Clever, memorable, great for signage at scale.

Concept C

Badge & Geometry

Melbourne housing character meets modern trades. Heritage restoration or contemporary architectural — your call.

Concept C1 vintage seal
C1 · Vintage seal

Circular trades seal

Premium restoration positioning. Terracotta tile in centre. Best for terracotta / heritage jobs.

Concept C2 angular planes
C2 · Angular planes

Abstract roof planes

Modern, architectural, completely non-literal. Stands out in a sea of clip-art roofs.

Concept C3 terrace line art
C3 · Terrace line art

Melbourne terrace

Local and friendly — instantly reads as Melbourne residential. Strong for suburb SEO pages and community ads.

How to choose

  1. Pick a family — A (revival), B (trust), or C (Melbourne character)
  2. Pick a variation — 1, 2, or 3 within that family
  3. We vectorise the winner for web, print, embroidery and truck wrap

Tell us A1 / B2 / C3 etc.